The original Collective Detective was launched in 2002 was the first service of its kind targeting what we thought was an emerging immersive media community. It was a member driven platform, custom developed for participants of online and location-based games, mysteries, "advertainment," and cross-platform narratives. CD helped facilitate the easy sharing of information and solving complex puzzles together as part of a "hive mind," "group think," or as we called it: "Distributed human-information filtering."

This came out of being a part of various campaigns and seeing communities struggle with the lack of tools and resources. So I built something to help serve the need.

Notable games that players followed were for movies, TV shows, "The Driver" web series for BMW, TerraQuest, The Sims, and Game Neverending.

While a great project and learning experience, our thousands of members would blow through the stories, games, and mysteries much faster than the authors intended. It had a healthy subscription model, but not enough new content to keep it active.

The future looks a bit more interactive and immersive.