Soccer & Me

From a crazy idea to a Major League Soccer team for Austin, Texas.

Moving to Austin as a soccer fan, I quickly started creating awareness that this was a bigger soccer market than it looked like from the outside. If I was going to live here, I wanted a Major League Soccer team to live here too. The plan:

  1. Get to know soccer fans. I joined the AO:Austin leadership group and got involved with the Austin AzTeX – the USL team at the time
  2. Create awareness that Austin is a soccer city through Supporters Union
  3. Founded the organization and led the advocacy campaign for MLS in Austin, which later became Austin Anthem and led the community movement to secure Austin FC as the city's first major league sports franchise