Soccer & Me

From a crazy idea to an MLS team for Austin.

Moving to Austin as a soccer fan, I quickly started creating awareness that this was a bigger soccer market than it looked like from the outside. If I was going to live here, I wanted a Major League Soccer team to live here too. The plan:

  1. Get to know soccer fans. I joined the AO:Austin leadership group and got involved with the Austin AzTeX – the USL team at the time
  2. Create awareness that Austin is a soccer city through Supporters Union
  3. Start a advocacy campaign for MLS in Austin, which later became Austin Anthem and led the community movement to secure Austin FC as the city's first major league sports franchise